Influencer culture has reshaped modern marketing, especially in the beauty and skincare industry, where trust and personal recommendations drive purchasing decisions. With the global influencer marketing industry set to reach $24 billion by 2024, brands must navigate this space strategically—balancing promotion with authenticity to build lasting

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A social media marketing manager oversees an organization’s marketing strategies and routines carried out on social media marketing platforms, including Facebook, Instagram and Twitter. Creating articles, building a content routine, monitoring posts and enforcing brand name suggestions certainly are a few responsibilities this posture performs.Re

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